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C O M M E R C I A L  F E AT U R E

                                                                                                  CYNOSURE









                                                           Evolution




                                                           of the                     Elite





                                                           From laser hair removal’s humble
                                                           beginings to Cynosure’s Elite iQ

                                                           revolution



                        aser has been used for hair removal from as far back   this device, clinicians had the ability to choose treatment
                        as the 1960s, albeit fairly unsuccessfully due to the   with a single wavelength or a combination (in a sequential
                        lack of long-term or “permanent” results achievable   mode). Combining synergistic wavelengths in the Multiplex
                        at the time. Laser therapy was revolutionised  modality allows for a safer treatment profile with lower
                 Lin the 1980s by Rox Anderson and John Parrish,  total fluence. In addition to this, the Elite MPX had an
                  postulating the theory of selective photothermolysis – the   integrated cold air system, making it more compact and
                  use of a specific wavelength to achieve the destruction  additionally, an IPL handpiece for aesthetic treatments.
                  of a target molecule and minimszing thermal damage to  Thereafter, a new Elite and Apogee with larger spot
                  surrounding tissue. Perfecting the pulse duration and  sizes – up to 18mm in diameter – started to be used in 2012,
                  intensity of laser energy, Dr Rox Anderson and Dr Melanin   under the names of Elite+ and Apogee+. And then, years
                  Grossman laid the foundation of modern hair removal as  later in 2014, Cynosure increased the spot sizes offering
                  we know it today, with their group out of the Wellmann  larger diameters like 20, 22 and 24mm, allowing deeper
                  Laboratory of Photomedicine at Harvard Medical School.  penetration of energy into the tissue. This, together with a
                  They presented work in early 1997 at the American Society   higher repetition rate, were key advantages for optimising
                  for Laser Medicine and Surgery on the use of the Ruby  treatments, and the Elite+ achieved industry recognition
                  695nm laser for permanent hair removal.        for its efficacy and treatment flexibility when it was
                    This early work with the ruby laser, which had its  shortlisted for device of the year at last year’s Aesthetic
                  limitations, then to the adoption of the alexandrite laser,  Awards.
                  with its slightly longer 755nm wavelength, more efficient  The most recent advancement in 2020 is the Elite iQ,
                  for targeting the stem cells and causing miniaturisation of   which represents a real revolution in the hair removal
                  the terminal hair follicles. Neither of these wavelengths,  market, since this new device incorporates the Skintel, the
                  however, are still the optimal choice for darker skin types   industry’s only Melanin Reader, which can give an accurate
                  because of their absorption characteristics into melanin.  measurement of the skin melanin content to better guide
                  The neodynium-doped yttrium aluminium garnet, or  treatment test spot settings and identify skin colouration
                  Nd:YAG, is demonstrated to be safer for the higher melanin   changes throughout the course of a patients treatments.
                  content found in the higher Fitzpatrick Skin types as its  The Skintel has been an invaluable resource on other hair
                  invisible infra-red light, at 1064nm, has a lower absorption   removal lasers in the Cynosure portfolio for over 15 years,
                  into melanin that bypasses the surface colour of the skin.  providing clinic reassurance for the selection of safe and
                    The alexandrite 755nm and the Nd:YAG 1064nm have  effective treatment parameters for each individual patient
                  become the industry standards for hair reduction, each  skin.
                  of  them  optimised  for  treatment  for  a  different  patient  The Elite iQ, builds on the legacy of our gold standard Elite
                  population.                                    laser family, now is faster, more efficacious, and smarter
                    The first alexandrite laser model that Cynosure designed   since it has a higher maximum energy for both Alexandrite
                  was the Apogee 6200 about 20 years ago. It only carried  (+19%) and Nd:YAG (+43%) laser so we can treat patients
                  the 755nm wavelength. In 2003, the Nd:YAG laser was  faster and more effectively and safely. 
                  added and the device was renamed Elite and included both   The Elite iQ is cleared for hair reduction in all Fitzpatrick
                  wavelengths.                                   Skin Types, I-VI, and includes the treatment of tanned skin
                    The inclusion of the two wavelengths in the Elite provides   allowing the patients hair removal journey to continue
                  optimal hair removal across all Fitzpatrick skin types from   during the summer months. It is also cleared for pseudo
                  I to VI.                                       folliculitis barbae, and the treatment of vascular lesions,
                    Some years later, in 2009, proprietary technology that  benign pigmented lesions and wrinkles, offering a
                  sequentially combines wavelengths to combine clinical  comprehensive range of clinic treatment options from the
                  effects was launched by Cynosure with the Elite MPX.  With   one device.  AM



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