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EXUVIANCE REBRAND aestheticmed.co.uk

HIT REFRESH

Clinical skincare brand Exuviance unveils its market repositioning,
along with new packaging, products and treatments

O ver the coming months, distributor Aesthetic videos, newly-designed treatment menus and digital
Source will reveal a new look for clinical skincare
promotion assets.
The first phase of the brand refresh includes the launch of
brand Exuviance in the UK. In order to bring the
three new products in the Exuviance Professional division:
brand in line with presence in the US, products
will soon be split into Exuviance Professional
(treatment and take home) – exclusive to clinics • Glycolic Polish (back bar and take home) is a dual physical
and chemical exfoliant to resurface skin instantly and clear
and salons, and a new retail range, simply called impurities from pores, with glycolic and lactobionic acids
Exuviance. and alumina crystals.
“This new split of the existing • Retinol Serum (take home)
product line is the first step to combines stablised retinol
help Exuviance create exclusive with hyaluronic acid and
professional products in the neoglucosamine to enhance skin’s
future,” explains Aesthetic Source hydrating matrix, smoothing and
chief executive Lorna McDonnell firming.
Bowes. “The professional has always • Retinol Eye Crème (take home)
been at the heart of the Exuviance uses time-released retinol, a dual-
brand, and together we want to peptide blend and neoglucosamine
develop as [a clinic] partner and help to target wrinkles, crepiness and
grow [our partners’] businesses. The dark circles around the eyes.
professional market continues to Some products will be available in a
be an important part of expanding direct-to-consumer range exclusively
the Exuviance Professional brand from online retailer Skincity UK, in
worldwide.” new rose-gold packaging. Exuviance
Exuviance Professional products Professional take-home products on
will feature refreshed packaging with the other hand, will only be available for
a marble look, with the design theme clients to purchase in clinic.
carried through to POS and back- “Exuviance Professional and
bar materials. Clinic accounts will be Professional homecare will be exclusive
provided with tools to successfully to in-clinic use only, administered
incorporate the brand refresh, by trained aestheticians,” says McDonnell
including online learning, protocol Bowes. AM

48 Aesthetic Medicine • June 2020