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W                                                       simple, the viewer makes an instant connection.












                                                                               hat are you hoping
                                                                               to achieve through
                                                                                                         and pictures that show the subject in its
                                                                               your images?
                                                                                                         environment. They draw the viewer in and
                  Ben Hall is a one of             My personal mission statement is three words          I feel most drawn to conceptual images,
                  Britain’s leading wildlife       – communicate, educate, inspire. When it              hold their interest. Environmental images,
                  photographers. His               comes to imagery, there are no language               however, are usually the most difficult to keep
                  images have won him              barriers, so using pictures to educate and            simple. There’s often so much happening in
                  over 30 international            inspire people can be a powerful way of               the image, whereas there needs to be some
                  awards, and he has               communicating with a global audience. Despite         uniformity and the subject should be instantly
                  appeared on numerous             the many success stories, we continue to hear         visible in its environment, despite it taking up
                  television shows such            comments which decry many conservation                a small portion of the frame.
                  as BBC’s Countryfile              efforts. I believe that powerful images which
                  and Walk on the Wild             reveal the beauty and intricacy of wild nature        What’s involved in creating a Ben Hall
                  Side. His images are             are critical in raising awareness and keeping         masterpiece?
                  sold worldwide and               people’s interest, faith and hope alive.              Before I pick up the camera, I visualise the
                  have been used by                                                                      image in as much detail as possible. I think
                  major publications and           There’s a deceptively simple cinematic                about the subject, environment, weather and
                  advertising agencies.            quality to much of your work – how do you             light, and explore how all these elements will
                  He also runs photo               achieve this?                                         fuse together to create the final picture. With
                  workshops in the UK              Simplicity is something I strive towards.             the exception of those lucky and welcome
                  and overseas. benhall            I believe that overcomplicated images are             moments of serendipity, this is rarely a quick
                  photography.com                  confusing for the viewer, and this confusion          process. I like to return to the same locations
                                                   can lead to detachment. By keeping images             over long periods of time, often years, to build




                46 PRACTICAL PHOTOGRAPHY
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