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                     aestheticmed.co.uk                                                  DIGITAL MARKETING






























































                  More to                                        say






                  Following her introduction of social proof in the May issue,
                  Alex Bugg shares more tips on working it into your website



                           our website is your 24-hour shop window, and  Moving to your treatments and conditions pages, these
                           social proof should be woven into its fabric.  are prime real estate for video testimonials, case studies
                           Firstly, your homepage should be rich in social  and reviews from real patients who have had great results
                           proof to show visitors that they’re in good hands   – this is the kind of authentic and tailored social proof that
                  Ywhen they choose to undergo a treatment with   can really convert browsers to patients. Answering the
                  you. You want to kill any scepticism that people who access   questions that website visitors (or potential patients) have
                  your site via organic (search engine) traffic may have when   is the minimum you should be doing; those answers coming
                  they click on. So, present them with higher-level social  from a patient of yours hold even more power.
                  proof such as affiliations, impressive numbers and media  As practitioners look to set themselves apart from the
                  appearances right on your homepage.            crowd, aesthetic treatments are becoming ever more



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