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INDUSTRY INSIDER
Macmull’s Heartbreaker
Custom impressed
us back in 2019
Tal Macmull
at work in
the spray booth
makes our guitars a natural choice among distract yourself from the target: making an benefits of having a tight-knit family team
many players. We’re coming at it from the instrument for music. and we’re embracing the journey. We feed
perspective of pro musicians and want to “An unforgettable moment came when our souls through our work. Music is bigger
make our instruments for pro users. We we plugged the final Heartbreaker than us and it’s music that will fuel Tal and
believe that the spiritual bond between the prototype into a real amp. Macmull me to continue this obsession for the rest
musician and their instrument is crucial, tone means clarity, extended dynamic of our lives.”
so we think about how we can elevate that range, tight bass response, defined, rich
inspiring connection.” and complex harmonics and, the most What’s next for the company?
important thing, midrange.” “We launched the Heartbreaker NEO series
What’s your proudest moment as a maker? this year. It’s our way to come out with
“We’re proud every time a client receives What are your biggest opportunities and challenges something new but stay classy and simple.
a guitar and writes to us expressing how in the coming months? We’re currently working on a bigger project,
it’s changed their perspective of what “When you choose to make top-end a whole new series (not T- and S-style
an instrument should be. We think about guitars, your brand’s about passion and not guitars). It’s something that will take our
what makes the instrument beloved by all about business, and you need to reserve philosophy to the next level in terms of
musicians and the bond between them. your place in that pyramid. The key is simplicity and unique design.”
When you spend too much time on artistic looking forward and having a solid plan for
add-ons or use expensive pieces of wood the future. For a boutique company, that’s Find out more about Macmull Custom Guitars at
purely because they’re expensive, you not an easy task. But we are enjoying the macmull-guitars.com
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