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FIND A CONNECTION




             TO BUILD ON




                      HE TWO MAIN               impression on people if they
                      approaches here           resonate with them. You
                      stem from either          should be thinking about how
                      the creation of an        to make your shots relatable.
            T image from concept                This is straightforward if
             to fruition, or the building of    you’re reacting to a scene in
             one out of scenes that unfold      front of you – the story is
             in front of you. However you       already there, and if you’ve
             choose to work, the first thing     identified it as a worthwhile
             to figure out is what story you     subject then you just have to                                                                            JACOB LUND
             want to tell. This is the first     make a decision on how you
             step to figuring out how            want to tell it.
             to achieve the connection                                              feeling you’re trying to            Above Choosing a
             between the viewer and the         Make your own story                 convey. If you’re thinking of       simple theme lowers
             scene. You want to find the         If you’re creating your own         a beach scene, emotions of          the barrier for entry to
             emotion or feeling that will       scene you may already have          love, joy, loss and happiness       understanding the story
             underpin your story – the          a rough idea of how you want        are tailor-made. For a dark         at play in your shot.
             hook from which you can            it to look. Think about how         street scene, a film noir tale of
             hang the rest of your story.       to engross a viewer into            revenge, jealousy or betrayal
             Images have a much greater         that scene, and identify the        might fit the bill. Finding that
             power to engage and leave an       emotion that sums up the            connection is vital.


            NEJRON PHOTO                                                                               USE PEOPLE TO





                                                                                                       CONVEY A FEELING


                                                                                                       OR EMOTION



                                                                                    A great shortcut to creating a      This has a huge effect on
                                                                                    connection between the story        understanding what’s going
                                                                                    you want to tell in your image      on in a photo. Our empathy is
                                                                                    and the viewer is to use people.    a powerful tool for creating
                                                                                    As soon as a human element is       emotion. Want to convey
                                                                                    added, the image instantly          a feeling of adventure, for
                                                                                    becomes much easier to relate       example? Have a person in
                                                                                    to. People are social animals       a remote location that hints at
                                                                                    and rely on recognising             peril. The same shot without a
                                                                                    emotions in others to form          person in would feel much less
                                                                                    and maintain relationships.         adventurous by comparison.


                                                                                   MYWALKMINDWAY                              Far left The figure
                                                                                                                              triumphantly stood
                                                                                                                              at the summit of the
                                                                                                                              mountains feels exposed.

                                                                                                                              Left You don’t get the
                                                                                                                              same feeling of exposure
                                                                                                                              from these mountains
                                                                                                                              without a figure in.






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