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Storytelling Techniques









































































                               MIX IN EMOTION WITH                                                                                                       LESZEK GLASNER



                               CLEVER USE OF COLOUR






                T’S ONE OF THE KEY              images will create a warm           on a gradient from red
                building blocks of an           and welcoming glow. Cold            through to blue.
                image, and colour is also       feelings, by contrast, tend to         Similar colours – those
                a very powerful narrative       be represented by blue tones.       that sit near each other in
           Iand compositional tool.             Using a subtle blue can add         the spectrum – create a sense
             The human eye is so reactive       a cooler tone to your images.       of harmony when used
             to colour. It affects how we       Red tends to signify both           together. Use similar colours
             see the world in all ways,         passion and danger. It is the       when you want your image
             and how we perceive almost         colour of the heart, but also       to settle. Colours that sit
             anything. It can therefore be      of warnings. Green has links        further away from each other              UNDERSTANDING
             used to great effect in adding     with nature and the notions         tend to contrast. These,                  THE COLOUR WHEEL
             meaning and feeling to your        of growth and health… unless        when used together, can                   n If we join the ends
             photographs.                       that green is fluorescent, then      create tension and intrigue,              of the spectrum
                                                it tends to be associated with      particularly if they sit                  together we get
                                                radioactivity and toxicity.         opposite each other on the                a colour wheel.
             Use colour for feeling
             Colours carry with them a                                              colour wheel. These are                   Neighbouring
             feeling they can impart into       Play the spectrum                   known as complementary                    colours are known as
             our shots. These are based on      Mixing colours together can         colours – they somehow make               harmonious colours
             associations we make with          give you an endless range of        each other seem brighter, and             and those opposite
             those colours. Orange tends        tones you can use to engage         stand out. Use these to bring             each other on the
             to be associated with warmth,      people with the story you’re        attention to a single element             wheel are called
             such as fire or the sun. Adding     trying to tell. Each colour         or to add a feeling of tension            complementary
             lots of orange tones to your       forms part of a spectrum,           to your images.                           colours.




             40 PRACTICAL PHOTOGRAPHY
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